The Internet has opened up a whole new world for businesses can communicate with their current and potential customers.
You should endeavor to make your emails seem as personal as you can. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Do not ever send emails to unsuspecting customers. Your emails may be marked as spams if you send them to people who are not interested in receiving them. This is terrible for business and you may be blocked by some ISPs.
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