It is quite likely that most of your family is on Facebook. But are your potential customers on Facebook?
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Monitor your wall daily and make sure to respond to people within 12 hours. Make sure to reply to all inquiries or complaints.
Contests are a fantastic way to market and get new followers on Facebook.Offer up discounts and prizes or special deals to those who like your Facebook page. Always award the prize or you’ll ruin your reputation.
Don’t let spammers overtake your page on Facebook. There are built-in filters that can be put into place if you monitor your page. Any administrator can type in keywords into this tool which will automatically be filtered out.
Do not let spam overtake your page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Page administrators can add keywords into the tool that will help keep things filtered.
Know when to post on other walls. You can receive a ton of attention when you post on other people’s Facebook pages. Make sure you’re seeking the right kind of attention you want. Only post to another person’s profile page when it is valuable content. Do not spam posts.
Offer something that is unique when someone “Likes” your page. Likes can make your Facebook page a lot of new attention. Think about giving folks something unique and free to those that like your page a “like.” You can also enter them into a contest or provide it to anyone who Likes your page. People are more likely to respond to your requests if the offer is for an incentive that is worth their time.
Try making a group versus a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Companies like car dealers may not need Facebook pages. Your customers will not be following posts. Use targeted ads instead of a Facebook instead.
Make sure that a Facebook group is established for your brand or business. This could be a one-stop shop where your business could field questions and customers to interact with one another. You can alert the whole group in on deals and promotions. This is great for you to know your customers.
Be judicious about your updates. If you don’t share content that has value, you won’t keep fans very long. Keep your updates helpful, educational, or entertaining. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
Avoid posting updates that are irrelevant to your content value. Only talk about stuff that your target audience.Personal news and interests should be shared using your personal Facebook page.
Be sure folks are able to “share” the content on your Facebook presence. Facebook is all about sharing and share your information with other people. If you make the effort to give your audience valuable information, you may get the favor returned in the form of them sharing your content with people that they know.
Make sure to give someone incentive if they “like” your page. If someone likes your page it will get you a ton of exposure. Think about a good reward to offer when someone likes your page. This will grab people’s attention rather than asking them to like the page. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Do not turn off the comment function permitting folks to leave comments at your site. You will find that this is a good way to keep people’s negative comments away, but it just shows users that you don’t care about what they want to say.
Only post professional looking photos on your wall. These photos will give people a general idea of that your business. If you want to use personal pictures, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
You can have a place for people to sign up right on your Facebook. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. You could have a contest, or just give away a freebie.
Run a contest every now and then with the goal of getting more “likes” on your page. You could offer discounts or something free to a winner after you reach your goal of likes is met. This brings in more subscribers and help grow your fan base.
Engage in conversations taking place on your page. You can either start conversations or use a question to spark chatter. Once your followers start having a conversation, join in. When you talk and share in the conversation, the fans will feel more connected to you and develop a sense of trust.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. It’s very popular but not necessarily good for reaching certain target audiences. Before you commit to Facebook, research which networks are most used by your target demographic.
You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Pair this knowledge with the advice from this article to create a great campaign. If you put forth a lot of effort, you’ll see your profit increase.