Anyone with an email address has received some sort of email marketing campaign at some point. Email marketing lets businesses the opportunity to get their word out to both existing and prospective clientele through the email medium.
Try to make your email as personal as possible. Like all marketing, customers are more likely to sign up for those who add a personal touch. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Do not send emails to unsuspecting customers. Your emails could be flagged as spams if they are sent to customers that didn’t want to receive them. This is very bad for business and might even get your IP address blocked by some ISPs.
You want your emails seem as personal as you possibly can. As with other types of marketing, customers usually do more business with those they feel a connection with. For example, if you are aware of the reasons for them signing up with your emails, include that reason in your email.
Use a couple of different subject lines to test which one has a better response. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. You will learn which subject lines have the best open rates and which ones people ignore.
Use A/B testing to test subject line. This lets you know which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Your emails should use the same colors and company logo.Use a clear and legible font as well.
Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Provide subscribers with special access to informative articles not available elsewhere on your site. Put some offers into emails that will save them money on products or services. Make sure to send emails even when you aren’t selling anything, like during holidays.
Always obtain permission before you begin contacting via email. Unwanted emails qualify as spam and they will simply ignore these emails. You could also violate ISP’s policies by sending out a lot of your customers who do not want to receive them.
Because of this, you need to create a template that will let you incorporate your company colors, company logo and fonts from your site into your emails. This will cause your readers to instantly recognize your reader know that the email came from your company.
The link to unsubscribe from your list should be clearly visible. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.
Having a easy-to-see link where the person can unsubscribe is a good idea. Don’t fail to provide an unsubscribe link and don’t bury it so that it is not readily apparent. You want your readers to feel that they are in control and not being coerced.
Try to educate yourself on how not come across like spam by viewing spam. Get a free email address, put it all over the Internet, and watch how much spam you receive. Learn from this spam to design email campaigns accordingly.Taking measures to keep you from spammers will boost your brand.
Provide customers with some incentive in your emails to them. They will have more interest in doing business with you when they see an advantage to it. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.
Active Feedback
Use passive and active feedback to improve your email marketing efforts stand out. Active feedback means things like customer opinions from your subscribers. Passive feedback is more subtle and may not even invisible to the reader. You can use whatever tools and other software you have in order to figure out which links are getting clicked on the most.
Personalize and customize all of the emails you use for marketing. This would extend beyond including the recipient’s name amidst a form letter. Use all of the things you know about your readers. Categorize your subscribers. Send them emails that are relevant to their interests.
Do not send emails that use images to get critical information across. A lot of email clients do not show images automatically. Your messages may look strange or be impossible for some people to read if they rely too much on pictures. Always use clear text for your most critical information, and be sure to use descriptive alt tags if you choose to include images.
Try mixing up your format to engage readers more.If you typically send out marketing with email messages composed in HTML, try sending some out in plain text here and there.
You can get lists of people interested in emails by offering a subscription option on your website. This can be anywhere on your site, as long as there is an easily located place where your subscribers may go to update their preferences.
Your email communications should contain calls to action. Your customers should be persuaded to do in each email you send out. Make sure that any links you include are obvious and easily spotted. You can use these sections by including them in both the top and bottom of your messages.
Test your emails across a variety of platforms before sending them out. Once you have a design you deem perfect on your computer, test them using all major browsers, various email clients and different operating systems, including Linux.
It is important that any email marketing initiative you launch is able to grab readers’ attention. Doing so requires trial and error. Change up whatever is not working well. Even if you discover an area that works, always test new techniques which can be learned online or some other location.
The email should contain a link that the person can click on to verify the subscription and deny links.
Always proofread your emails carefully before emailing them to clients. It goes without saying that the speed and convenience of email may cause this basic step towards professionalism because emails can be sent out so quickly.
Send birthday greetings to each subscriber. Allow your subscribers to include their birth date on the sign up form, then follow up with an automatic email on the big day. This can make customers feel appreciated, especially if your greeting has a coupon included with it.
Marketing via email is such a commonplace technique that most people have been exposed to it. It is a great technique that can be used to advertise to customers using email. When done right, it can be a very useful strategy; take these tips to heart, and you will be well on your way to success.