It is very likely that your family is on Facebook.But are your current and potential customers there?
Facebook marketing involves making sure your page is memorable to users. Adding great photos and unique color combinations really helps. This will attract the most amount of customers.
You can encourage buyers to join when you offer some free products to your costumers and fans by offering something that they’d love to get. Post who the names of winners on your Facebook page; do this often to grow your business.
Facebook Offers allows you a way to promote yourself. You only need to post the specific offer and then change it to Promoted Post on your page. You may find yourself with new followers if you feel it is a great offer.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Know when to post about the business outside of your own Facebook page. You can receive a ton of attention when you post on other Facebook pages. Make sure you’re seeking the good kind. Only post on another person’s profile page when it is valuable content. Do not ever do spam other pages.
Offer something that “like” your Facebook page.Likes are a good way to raise the visibility of your page. Think about giving folks something exclusive and free to those that like your page a “like.” It is something that you can give to everyone gets or offer a sweepstakes. People find it easy to click if you give them an incentive that is worth their time.
One easy way to get people to engage with your campaign is to give something away. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It may cost you small amount, but you will have more people to communicate with.
A great way to turn visitors to your page into followers is to hide content from non-fans. If there are parts of your page that are hidden, casual visitors will be more likely to register.
Make sure that a Facebook group dedicated to your business. This could be a one-stop shop where people can ask questions and encourage customers to interact with one another. You can alert people to discounts and let the whole group in on deals and promotions. This is also a great way for you to know your customers.
One way to entice people to follow you is to only show content to those who are following you. You will get more fans this way because they will want to see the hidden information. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
Be sure to establish a personality for your brand has its own personality. If you are boring they will associate that with your brand. Show a bit of personality, but stay professional.
Always know exactly why you have a clear purpose for your Facebook page. Don’t create a Facebook page just because it is the sake of having one. Do you want to speak to customers. Or do you have one so your customers can keep in communication with you?
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. An easy way to get going is to put a Facebook button on your web page. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.
Run contests to get likes for your page. You could offer discounts or a winner after you reach your goal of likes is met. This brings in more subscribers now than you had and gives an opportunity to the winner to check out your prize or offerings.
Ask customers for reviews and post them on your Facebook page. People who are interested in what you have to offer appreciate reading reviews and comments from others have to say about your services or products. Potential customers will be more likely to make a purchase if they can see reviews from past customers on the wall of your Facebook page.
Users should be encouraged to interact with the other fans as well as you. If someone starts a conversation about something you’ve posted, let them continue talking. If you delete the post or tell people to stay on topic, they may become offended. However, if things become heated or if the conversation is offensive, then you should intervene.
Get a reliable tool that can post your updates at the time when fans are likely to read them. Test different scheduling tools until you are able to find one that has all the features you need.
Get involved in conversations surrounding your own Facebook page. You can either start conversations or ask a question to help get the conversation humming. When fans begin a conversation, chime in. When you talk and share in the conversation, the fans will feel more connected to you and develop a sense of trust.
Scheduling tools are great if you are unable to sit online to post regular Facebook updates. This allows you to share information to subscribers who are on the computer. Experiment a little with different options to see what works best for you.
Contests can be created on your page and your brand.Give a prize for the most creative entry in the contest ends.
You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Use these tips to do a campaign that will blow the socks off your customers. You will get better results when you give more effort.
Always post an answer to any feedback on your Facebook page that is negative. Show your customers that you care about them and are willing to improve. If you handle them the right way, people will admire it and be more likely to work with you in the future.