The Internet has created new ways for businesses to be able to reach customers.
Make sure that everything you mail out has been proofread. It’s important to make sure that your email communication is grammatically and stylistically correct. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Also, if you place links in your email, test them to make sure they work.
Make your emails as personal as you possible. As is the case with any type of marketing effort, customers usually do more business with those they feel a connection with. For example, if you are aware of the reasons that they had for signing up for your emails, … Read the rest